Nike Just Do It Campaign
(eric risberg/ap) this article is. But, few people know about the internal conversations that led to the ad brief that went to nike’s agency wieden+kennedy (w+k) to create the campaign. Nike “Just Do It” 2018 Campaign / Pixel Art 일러스트레이션, 그래픽 For the 30th anniversary of nike’s “just do it” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Nike just do it campaign . While the physical fitness craze of the 80’s provided the perfect timing for nike, the marketer aimed at acquiring a share in the popularity of fitness and also making people believe that they could also excel in other areas of life other than sports. They had bags of content that they could've used for it, not to mention sports stars. The rest, as they say, is history. “‘just do it’ is still as relevant to us as a brand today as it was 23 years ago,” says davide grasso, vp of global brand marketing at nike. Nike’s “just do it” advertising campaign according to nik...